An online reporter just sent a couple of questions our way for an article she’s writing about doing business the Eco way. I wanted to share with you my favorite question and Heather’s response.
Q: English Retreads is conscious all across the board—cruelty-free materials, recycling and membership in the Green America Business Network. Why is it important that the company commits fully, not just partially to these standards? It seems like many other businesses out there are just halfway with programs like this, so it’s nice to see a full commitment.
A: Thanks! It is important for us to commit fully to being a socially and environmentally responsible company because we simply feel there is no other way to do it. There are companies out there wanting to jump on the green bandwagon solely to profit from it, but they’re just greenwashing. This lack of forward thinking seems to be the mentality that got us into the environmental and social predicament we’re in now. We want to make sure we are providing a completely beneficial product so consumers can feel good about their purchases.
